Uncle Ben is next

Uncle Ben's signature logo, which has appeared on orange boxes of rice for decades, may soon be removed. On Wednesday, Mars Inc., the parent company of Uncle Ben's, announced in a statement posted to its website that it was planning a "brand evolution" as a way to "take a stand in helping to put an end to racial bias and injustices."

The company said the rebranding effort will involve updating the brand's "visual identity," but did not provide any details on the timeline for the change.

The news comes on the heels of Quaker Oats' announcement that it would be retiring the Aunt Jemima logo and renaming the 130-year-old brand of pancake mixes and syrups.

"As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do," said the statement from Mars.