Where did Mia go? The iconic image of a Native American woman on the packaging of Land O’ Lakes dairy and other products, a signature logo for almost 100 years, was removed.
In February, the Minnesota-based company announced the change to its packaging. The”O” on the front was vacated, and photos of the co-op’s farmers were added to the back.
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” president and CEO Beth Ford said in a statement.
In truth, Land O’Lakes buckled under public pressure to stop using Native American images in a manner that might create a stereotype or appear to be derogatory.