With all the talk about NFL and racism, you might have forgotten that there are six NFL playoff games over the next three days. In the eyes of sports networks, Super Wild Card Weekend is an afterthought. Instead, everyone is focusing on the skin colors of each NFL head coach.
If you’ve watched any sports-talk programs on Friday or logged onto Twitter, you’re aware that there’s currently one black head coach, Mike Tomlin. That’s the lead story in sports media today. Even ESPN insider Adam Schefter felt obligated to point out this statistic.
On Thursday, Schefter tweeted to his 9 million followers that “Mike Tomlin currently is the NFL’s only [b]lack head coach.” Though journalists are supposed to provide context to the information they share, Schefter failed to provide any context here. Instead, Schefter purposely incited racial division, probably so he could fit in with the crowd.
Schefter and the rest of the football media chose to push this narrative aggressively because they know it won’t last. They are cherry-picking to create controversy that otherwise wouldn’t exist and to ingratiate themselves with their fellow bluechecks in sports journalism.