MSNBC talking head Joy Reid did her best ahead of Election Day to promote Vice President Kamala Harris and vilify President-elect Donald Trump. Her best was evidently not enough. Although Harris' humiliating defeat is now history, Reid continues to rack up losses.
Earlier this month, Nielsen Media Research revealed that "The ReidOut" lost 47% of its total audience. Fox News Digital indicated that whereas Reid's show was averaging 1.4 million viewers ahead of Trump's landslide victory, it was subsequently averaging under 760,000 viewers. Reid's show even hemorrhaged 52% of viewers from the critical 25-54 age demographic.
"We were so Harris propaganda that when she lost, viewers were shocked," an on-air pundit told the Daily Beast regarding the network's overall decline in viewership after the election. "It turned into one giant circle j*** and echo chamber. If MSNBC wants to be of service to its viewers, they can't keep them in fantasy land."