Vice President Kamala Harris' deputy campaign manager Rob Flaherty said during an interview that the Democratic Party was "losing hold of culture" as more and more Americans look to podcasts.
"Campaigns, in many ways, are last-mile marketers that exist on terrain that is set by culture, and the institutions by which Democrats have historically had the ability to influence culture are losing relevance," he said during an interview with Semafor. "You don’t get a national 8-point shift to the right without losing hold of culture."
Harris and President-elect Donald Trump both made an effort to speak to podcasts and nontraditional media ahead of the 2024 election. Flaherty told Semafor during the interview that they had a hard time booking Harris on sports podcasts.