Halifax is losing customers after social media team told them to leave if they don't like pronouns on badges

Halifax customers are closing their accounts en masse today after its social media team told them to leave if they don't like their new pronoun badges for staff in what is being branded one of the biggest PR disasters in British business history.

One account holder told MailOnline they have already pulled out investments and savings worth £450,000 while many more said they are closing ISAs, cutting up credit cards or transferring balances to rivals after they accused the bank of 'alienating' them with 'pathetic virtue signalling'.

The row began this week when Halifax, which was propped up by the taxpayer to the tune of £30billion as part of a 2008 bailout, tweeted its 118,000 followers on Tuesday revealing that it would allow staff to display their pronouns on their name badges, in a post that read 'pronouns matter'.