As the Christmas holiday fast approaches, Blackxmas is urging its supports to not only buy from black-owned businesses this holiday, but actively stop purchasing from white-owned companies.
"We're dreaming of a #Blackxmas. That means no spending with white companies from 11/26/2021 – 01/01/2022," the website for the movement reads.
They urge readers to divest from white corporations, and instead invest in black communities.
They state that the goal is not to "replace white-capitalism with Black-capitalism," but rather to "shake off the call to rampant consumerism and use our dollars intentionally to build Black community."