Failed Democratic presidential nominee Kamala Harris had to take on crafting an image for herself even after serving alongside President Joe Biden for almost four years as the Biden campaign did “virtually no research” on her “strengths and weaknesses” leading up to her filling the nomination role, The New York Times reported Sunday.
Her campaign team had to spend $12 million on polling in an apparent attempt to decipher how Harris could appeal to American voters after having been an unpopular vice president. Other start-up costs for the Harris campaign included $111 million in online ads seeking donations, another $100 million transferred to battleground-state organizations, $70 million on mail and nearly $28 million for the campaign merchandise that political fans were buying. The campaign even had $50 million to buy canvassers who went door to door – something party volunteers usually do.