MSNBC host Al Sharpton called for a boycott of companies such as PepsiCo over its decision to scale back on Diversity, Equity and Inclusion (DEI) initiatives on Saturday, touting the work of his progressive activist organization.
"Martin Luther King the third, and others joined me as we put on notice those companies, like Pepsi-Cola, that we will withdraw patronage from those that do not live up to what they voluntarily committed in DEI," Sharpton said, noting how his National Action Network organization discussed the matter at its convention last week.
Sharpton has previously led efforts to protest corporations that have said they want to roll back DEI initiatives and policies.
In a letter to Pepsi, he expressed his "profound disappointment" and asked the company to restore its DEI policies, according to the Associated Press.